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New Logo for Fiat-Chrysler-Peugeot Merger Must Combine 14 Brands' Logos Into One. It's Underwhelming
1. The name will not be client facing. Perhaps it will be on the inside of some parts, but I doubt it will even be there.
True - did wonder what Stellantis would have to do with the new brands, not to mention the absolute disappointment that owners of the scrapped brands would feel. Stellantis could well become the repair-shop for all the brands, old and new - a nice consumer interface and a promise that the new group is as committed to past promises. Nice name, in my opinion, for a repair shop, too :)
It sounds like a pharmaceutical company name to me.