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Ford Almost Had Their "Flat" Logo Redesign--in 1966, by Paul Rand
Both the hand-lettered wordmark and a proposed "flat" version need some updating for modern times. Typographic logos have only improved in the last 50+ years, even with the new challenges of digital screens. A company like Ford can handle it, but only if they give it a real college try. No nibbling around the edges.
Am I the only one thinking Durex? XD Anyways, don't know if their logo or even the company existed at the time. Eitherway it's interesting how just by looking at it and then looking back at the current logo makes the latter look so old-school / vintage. I do like some logo refreshments as long as they're nicely executed or just a touchup.
All of these redesigns are dumb, imho. These are the most recognizable logos on the planet that have resulted from billions of dollars in advertising and decades of seeing them on (hopefully) great cars and trucks. Why would you flush all that down the toilet? Especially, in the case of VW and BMW, you just make a cheap copy of the original logo?