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Yet Another Set of Designey Drawing Tools Kills It on Kickstarter
This time, laser-cut hexagonal rulers
By Rain Noe - February 23
I'd never have guessed that newfangled drawing tools would become a hit category for crowdfunding, but the $84 Stria folding ruler and $120 Iris circle drawing object have erased those doubts. Now there's a new entry, which seems every bit as silly to me: A set of hexagonal ruler template-thingies from Hong-Kong-based Yuan Design Studio.
Here's what they do:
Enter a caption (optional)
The product copy on the Kickstarter campaign page is nonsense, targeting "ambitious designer[s}" using words and phrases like "freedom" and "your design journey." Yet the ruler sets, which run about USD $70, have been over 1,000% funded, with 25 days left in the campaign.
There is a lesson here for design entrepreneurs. Yuan Design Studio founder Im Ken originally provided lasercutting services for other designers. If I had to guess, I'd say the birth of this product came more from "What can I make with a lasercutter" than "What do people need that I can provide?"
I suppose I should be encouraged by the popularity of items like these, as it means perhaps more people are drawing; but the cynic in me suspects it's just more stuff to fill drawers with.
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Rain Noe
I’m a lapsed industrial designer. I was born in NYC and figured I’d die there, but a few years ago I abandoned New York to live on a farm in the countryside with my wife. We have six dogs.
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Yet Another Set of Designey Drawing Tools Kills It on Kickstarter
Definitely lots of gifts that will end up in drawers. If you're using tools for sketching, you're doing it wrong. If you're doing technical drawings, use a computer. Obviously you can use whatever you want but this is just going to slow you down and hinder your ability to actually sketch/draw. Playing your demo video at 10x makes it seem so easy and fun. Classic internet BS.