London-based Afroditi Krassa has designed the394 Yellow Pages business card holder (and picture stand), a lovely instance of reuse, albeit with a chromed steel tube thrown into the mix. Here's the procedure:
This card holder design re-uses last year's YellowPages directory as its main material. The directory needs to be trimmed to the right diameter (approx. 394pages), rolled up and inserted into a metal tube. The size and exact use of the object is up to the maker, from photos to notes, business cards to envelopes. The product can be stored either vertically or horizontally.
Of course, you could use a toilet paper tube instead of the steel, but then you'd be rocking a whole different feel. Yup, it's a quick trip from Moco to Make.
Allan Chochinov is a partner of Core77, a New York-based design network serving a global community of designers and design enthusiasts, and Chair of the new MFA in Products of Design graduate program at the School of Visual Arts in New York City. Allan lectures around the world and at professional conferences including IDSA, AIGA and IxDA, has been a guest critic at various design schools in including Yale University, IIT, Carnegie Mellon, Ravensbourne, RMIT, University of Minnesota, Emily Carr, and RISD. He has moderated and led workshops and symposia at the Aspen Design Conference, the Rockefeller Center at Bellagio, Compost Modern, and Winterhouse, and is a frequent design competition juror. Prior to Core77, his work in product design focused on the medical, surgical, and diagnostic fields, as well as on consumer products and workplace systems. He has been named on numerous design and utility patents and has received awards from The Art Directors Club, I.D. Magazine, Communication Arts, and The One Club.