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This package design for sneakers was designed by Ümithan Üçok, an Industrial Design student at Turkey's Atilim University.
"RamPack shoe packaging was developed to prevent throwing away shoeboxes immediately after purchasing. It functions as a shoe carrier and also a storage box, thus extending the life of the shoe packaging."
"RamPack has paper rope handles for carrying so it can be transported without the need for an additional carrier bag. The handles are connected to the lid of the box and a recess in the lid prevents them from getting in the way during stacking. The green cover is removed in order to try on the shoes.
"After the RamPack is purchased, the box turns into a shoe ramp by tearing away the green coloured parts. This allows the shoes to be stored more efficiently at home."
I'm not sure how well this would do on a pallet...
...but I think it wouldn't be difficult for Üçok to re-work the concept within a more rectilinear, pallet-friendly form. Either way, I like the concept.
I’m a lapsed industrial designer. I was born in NYC and figured I’d die there, but a few years ago I abandoned New York to live on a farm in the countryside with my wife. We have six dogs.
Series
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Industrial Design Student Work: Ümithan Üçok's Sneaker Packaging Doubles as Shoe Ramp
The more I look at it I realize the carton is hardly even foldable with the wall dividing the shoes. The only examples we see are renderings. Plus the extra material between the shoes completely negates the attempted environmental savings. I would imagine hardly anyone will keep a shoebox that can't be stacked on itself or closed again....
I agree with Zach's concerns about the product and about the quality of work/discourse on this forum. I'd really like to see less posts, if it means the Staff at Core77 can be a bit more selective and considered about what they choose to publish. For better or worse it's likely that design students are looking to this site for inspiration and education and it's a disservice to lower the bar for quality for future designers. Does the world need more designers making poor attempts at sustainability?
At the very least, this is a step in the right direction. Good effort.
This must be the part of the day where we all pretend to know what a shoe ramp is.
Do shoes need boxes?
Show me again how the customer easily opens the box in the store to try them on??