Core77

Industrial Design Student Work: Ümithan Üçok's Sneaker Packaging Doubles as Shoe Ramp

By Rain Noe - November 29, 2021

in Sneakers | Packaging

This package design for sneakers was designed by Ümithan Üçok, an Industrial Design student at Turkey's Atilim University.

"RamPack shoe packaging was developed to prevent throwing away shoeboxes immediately after purchasing. It functions as a shoe carrier and also a storage box, thus extending the life of the shoe packaging."

"RamPack has paper rope handles for carrying so it can be transported without the need for an additional carrier bag. The handles are connected to the lid of the box and a recess in the lid prevents them from getting in the way during stacking. The green cover is removed in order to try on the shoes.

"After the RamPack is purchased, the box turns into a shoe ramp by tearing away the green coloured parts. This allows the shoes to be stored more efficiently at home."

I'm not sure how well this would do on a pallet...

...but I think it wouldn't be difficult for Üçok to re-work the concept within a more rectilinear, pallet-friendly form. Either way, I like the concept.

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Zach W

3 years ago

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The more I look at it I realize the carton is hardly even foldable with the wall dividing the shoes. The only examples we see are renderings. Plus the extra material between the shoes completely negates the attempted environmental savings. I would imagine hardly anyone will keep a shoebox that can't be stacked on itself or closed again....
I don't know why Core77 keeps posting student work that looks like it was never reviewed by anyone before making it this far.
Shoe boxes are probably one of the least carbon-impact generating packages I can think of at this point. Designers would be wise to focus on something with more room for improvement....

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Wal Grop

3 years ago

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I agree with Zach's concerns about the product and about the quality of work/discourse on this forum. I'd really like to see less posts, if it means the Staff at Core77 can be a bit more selective and considered about what they choose to publish. For better or worse it's likely that design students are looking to this site for inspiration and education and it's a disservice to lower the bar for quality for future designers. Does the world need more designers making poor attempts at sustainability?

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steve hassler

3 years ago

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At the very least, this is a step in the right direction. Good effort.

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- Zach W
  
  steve hassler
  
  3 years ago
  
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  Is it? What are you basing that comment on? Is adding cardboard material and a rope handle to create a very narrow use-case actually better than current shoe boxes? Unfortunately there is nothing to show that this is an improvement. Just because it's different doesn't mean it's better....
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Nathan D.

3 years ago

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This must be the part of the day where we all pretend to know what a shoe ramp is.

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Steven Martens

3 years ago

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Do shoes need boxes?

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Zach W

3 years ago

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Show me again how the customer easily opens the box in the store to try them on??
Also the integrated rope handle is probably worse for the environment than using a separate plastic bag but who cares because no one really understand eco design anyway.....

This concept further falls apart as the shoe inside gets taller. It works ok for slippers, let's see some boots or high-tops. The stacking design wouldn't even function with a taller shoe as the angle increases. The design becomes very inefficient very quickly...

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