I spotted this thing on designer Daniel Rybakken's Instagram:
I looked it up, and that drill stand is made by German manufacturer Wabeco. It looks like a heavy-duty piece of kit, yet surprisingly, it's cheaper that the Woodpeckers offering: It comes in four sizes, ranging from a 500mm-tall €149.99 (USD $164) version up to a 1000mm tall (USD $254) version.
If you're curious about it, this is the best video review of one I could find:
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While it's coming close to having the same footprint as an actual drill press, for a tight shop I think this could be tucked away far easier, and it's certainly cheaper than a floor-standing model.