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Glass Dessert Packaging You're Meant to Keep and Re-use as a Coffee Mug
By Bonta Divina
It's no A$AP Rocky whisky bottle, but Italian dairy purveyor Bonta Divina also provides a package design they hope you'll keep. Their flavored dessert creams come, believe it or not, in a glass vessel (according to Open Food Facts) that can then be re-used as a coffee or espresso mug.
Growing up as a child of immigrants without much money, I was told that we were lucky to have drinking glasses, and that those less fortunate than us drank out of jam jars. Now, decades later, that doesn't seem like a terrible idea.
Do you think this idea has any merit? Or is it a concept that won't pan out as intended in reality? I do wonder how many of these a regular consumer could amass before saying "I have enough coffee mugs."
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Comments
We still use mustard jars as drinking glasses. When we have enough we simply recycle. This makes good sense.
I'm all for reuse and giving things a second life, but I am dubious about adding cost, material, or carbon footprint to a product to enable that second life if it is something that is meant to be purchased even semi-frequently. If I like this dessert I might end up with dozens of mugs by the end of the year. I certainly don't need that many, and probably couldn't even give them away.