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When a Seemingly Good Package Design Decision is the Wrong One
It's worth noting that good design should never rely on color to differentiate choice. People with low or no vision or who are colorblind should be a considered, too. Designing with accessibility considerations creates better products for everyone.
How do paper and plastic labels effect recycling?
I think equalizing the cap colors would have a minimal impact on product selection. I tend to shop at varying grocery stores, depending on my fiscal restraints. Due to a lack of strict universal standards, colors will vary depending where I shop. I look for the label color first, then read the text to verify.
Why not go back to cartons for milk? I have been only purchasing whole milk in half gallon carton for years. Benefit of this is that it tastes better and it lasts longer thank the plastic container.
Great article! I agree that a recycle friendly label is sufficient. It's been pounded into my head since college that we need to think through products for their entire lifecycle. One of my professors was involved in a court case regarding a nuclear powerplant. His testimony pointed out the back end of a powerplant's lifecycle. That was in the 70's. Sadly, we're still waiting to figure that out.
Progress in action. Thanks for this.
Another misleading "clickbait" title. Making colored caps wasn't the "wrong" decision, it made sense at the time and solved a problem based on the info they had. I can promise we'll replace milk jugs with something better than plastic eventually and we shouldn't look back and say "what a stupid idea it was to use plastic for this packaging...." Hindsight is 20/20.
As a left-hander, I've noticed that the handle opening is larger on the side that would be gripped by right-handed people, which I've never understood.
Waitrose in the UK have been using the UK convention of Blue full fat, Green semi-skimmed and Red Skimmed. (This is different to the UK convention for foil caps on glass milk bottles: Silver full fat, Red semi-skimmed, Blue skimmed. )