Aas took inspiration from nature for the design, specifically borrowing from winged animals' domestic practices:
"Like birds feathering their nests with tiny twigs, humans wing home with coats, keys and other small items in their pockets. Quick and easy storage helps keep them at hand, which is why Nest provides a container and a coat hook in one. The holder is sized to contain urban essentials such as keys, change, tokens and cards, providing a hideaway where pockets can be emptied of small items that need to be quickly retrieved."
"The Nest wall hook is sized for hanging coats, scarves and decorative objects. Available in nine colours, it is easy to match to interior walls, columns and other internal dividers. Like a nest in nature, the product blends into its surroundings, all the while providing a natural place for essential items."
The hooks are aluminum, but you can specify whether you'd like the cups in aluminum or steel.
These are in production and sold by Northern, a Norwegian furniture and homewares brand.