There's a lot o' hype about Neil LaBute's new play,"Reasons to be Pretty," which is opening at the Lyceum this week in New York. That hype is generated, in part, by the advertising campaign developed and launched by SpotCo, an ad agency for the Great White Way.
Drew Hodges, CEO of SpotCo, shares his thoughts on some of the design directions that the firm developed and considered. All quite different and all quite good. Check out the audio slideshow of his crit and let us know which design is your fave and why.