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Design Business

You know more than you think you do

By Mark Vanderbeeken - August 2, 2009

Emily Campbell, director of design at the Royal Society of the Arts (UK), launched last week the society's Design & Society manifesto.

With the title 'You know more than you think you do: Design as resourcefulness and self-reliance', it points to designers as facilitators to unleash the creative talents of everyday people.

>> Design & Society programme | Manifesto | Blog feature >> Design Week analysis

Design Business

Mark Vanderbeeken

Mark Vanderbeeken is a senior partner at Experientia, an international experience design consultancy, based in Turin, Italy. He is also the author of the successful experience design blog Putting People First. Mark is a specialist in visioning, identity development and strategic communications and worked in Italy, Denmark, the USA and Belgium. He was communications manager of Interaction Design Institute Ivrea, European communications coordinator for the World Wide Fund for Nature (or WWF), marketing director of Gwathmey Siegel & Associates Architects (USA) and chief press officer of Antwerp 93, Cultural Capital of Europe (Belgium).