The poster on the fence outside the Cooper-Hewitt, National Design Museum showed a photograph of the Tata Nano with the caption "actual size." That didn't mean that it was easy to install for display in the museum, as you can see from this little movie (filmed by our media makers Shamus Adams and Alex Tibbets). One of the challenges of using the Carnegie Mansion as a design museum is that the architects of the building never expected that we would want to install a motorcar in the great hall!
The good news is that our RE:DESIGN renovation project is under way. Work has started on the Miller/Fox townhouses on 90th Street that will house the National Design Library and staff offices. When we have moved into the renovated space next year, work will start on the Museum itself, adding new gallery space on the third floor and allowing us to offer a permanent (but frequently refreshed) exhibition on the ground floor called "What is Design?" There we will talk about the contribution that design can make at all levels, illustrated by examples from our collection and elsewhere.
Niti Bhan focuses on offering strategic insight for growth opportunities and revenue generation in the rapidly evolving interstitial space between design and business. Her 15 years of experience include employers such McCann Erickson Worldwide, Hewlett Packard India, The Second City and most recently, the Institute of Design. She is an engineer and an MBA whose most significant achievement in the field of design has been dropping out of two graduate design programs on two continents in two centuries - the National Institute of Design, Ahmedabad and the Institute of Design, Chicago. Her areas of interest are business intelligence and trends, business strategy as well as creating a compelling user case for design as force for increasing value.