Doing good business and doing good for the world need not be mutually exclusive. In fact more and more companies are making the world's problems their business.
The Ideas Compass is the place where small and medium-sized companies can find inspiration to innovate and evolve. The focus of this website is on CSR-driven innovation - an innovation process focusing on current social and environmental needs which gives companies an opportunity to develop sustainable products or services.
The Ideas Compass has been produced by the Danish Commerce and Companies Agency under the Ministry of Economic and Business Affairs with support from Region Zealand, the Nordic Innovation Centre and TrygVesta.
Mark Vanderbeeken is a senior partner at Experientia, an international experience design consultancy, based in Turin, Italy. He is also the author of the successful experience design blog Putting People First. Mark is a specialist in visioning, identity development and strategic communications and worked in Italy, Denmark, the USA and Belgium. He was communications manager of Interaction Design Institute Ivrea, European communications coordinator for the World Wide Fund for Nature (or WWF), marketing director of Gwathmey Siegel & Associates Architects (USA) and chief press officer of Antwerp 93, Cultural Capital of Europe (Belgium).