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In a category of vastly similar products, Scholz & Friends's clever package design quickly distinguishes the product

By Rain Noe - July 29, 2010

in Object Culture

Folks, you have to wonder why no one else thought of this a long time ago:

This headphones packaging design (released last month by the European branch of Panasonic) was designed by Berlin-based Scholz & Friends, a creative agency whose motto is "Surprise! Convince!"

As Scholz & Friends explained to the Coloribus Global Advertising Archive,

The selection of earphones is huge and the products are often interchangeable. Only a packaging with a clear visual idea is able to stand out at the market among the generic packagings of the competition.

...The earphones show at first sight for whom they are made: for passionate music lovers.

...The new packaging was met with positive reactions from retailers and clients because it clearly stood out from the generic packaging of the competition. As such it helped to attract new target groups for Panasonic.

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sir jorge

14 years ago

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woa, that's odd, yet cool
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Bratu Sebastian

14 years ago

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Cool packaging. I just got an idea about my next advertising tutorial :)
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Michel Leblanc

14 years ago

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Very similar packaging by a student from L'UQAM
http://articlespromotionnels.wordpress.com/2010/07/15/packaging-pour-ecouteurs-panasonic/
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