Tokujin Yoshioka (so prolific we can barely keep up) has designed the X-RAY phone for handset manufacturer KDDI's designer label iida. Like those see-through phones from childhood, but better, because in their extreme miniaturization, cell phones have many hundreds more tiny micro circuits to gape at.
At first, it was hard to tell how this works from the press photos, but after poking around on the iida site, we realized that it's a flip phone, not some insanely sophisticated all-clad see through touch screen. We're relieved—not quite a throwback, and a bit of relief. In a market that's already too diverse, the X-RAY phone has succeeded in calling a lot of attention to itself, with a form that does nothing much more than become transparent.