Feiyue The Flying Project from Feiyue on Vimeo.
Who doesnt want your own DIY hover shoe kit? First appearing in Shanghai in the 1920s, the Feiyue sneaker has been consistently popular amongst martial arts enthusiasts the world over because of their lightweight design and unique soles. A French company bought distribution rights to the brand in 2006 and have been slowly retooling the shoes for casual everyday wear. The words "Fei Yue" mean Flying Forward and this ad is a great concept piece.
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