The Designers AccordSustainability in 7 series stared with simple idea: How can we make the abstract subject of sustainability personal? While there are innumerable resources, books, websites, and blogs dedicated to sustainability, for so many of us the basic concepts still feel inaccessible.
In response, I asked 18 17 of my favorite sustainability experts to each make a short video of the top 7 things every designer should know about a specific topic in sustainability. I am delighted with the results, which range from passionate webcam recordings to prop-filled expositions and believe you will be too. All the videos are homemade, authentic, and utterly sincere. It's the real deal.
In each video, it is impossible not to find at least one comment that makes you say: "Yes! I get it," or "Right! I am going to look at this differently." Hopefully there are 10 more ideas that will invigorate and inspire you in all together new ways too.
Beginning tomorrow and throughout the month of April, we will be posting a video-a-day. We hope you'll consider these videos as your daily dose of smart thinking in sustainability. I've watched all the videos and spent time with all the creators—if you don't find something transformational in this content, you're not listening closely. This bite-sized professional education series is the first of its kind and it's our hope that it will help the design community fill the gaps in knowledge around integrating sustainability into design practice.
Special thanks to our video stars, our incredible partner Core77, and the vision and generosity of the Adobe Foundation whose support makes the design community experiment, debate, and create in ways we could not do without their presence.
Valerie Casey is a globally recognized designer and innovator. She works with organizations on challenges ranging from creating new products and services, to transforming organizational processes and behaviors. Before starting her own practice, Necessary Projects, in San Francisco, she held executive leadership positions at IDEO, frog, and Pentagram. Casey is the founder of the Designers Accord, the global coalition of designers, educators, and business leaders working together to create positive sustainable impact. Casey was named a â€œGuruâ€ of the year by Fortune magazine, a â€œHero of the Environmentâ€ by Time magazine, a â€œMaster of Designâ€ by Fast Company, and one of the â€œWorldâ€™s Most Influential Designersâ€ by BusinessWeek. The World Economic Forum has honored Casey as a â€œYoung Global Leader.â€