The Designers AccordSustainability in 7video series delivers a daily dose of design inspiration by today's leading sustainability experts. Join in the conversation as they share 7 things every designer should consider when integrating sustainability into design practice.
Today we kick off the Designers Accord Sustainability in 7 series with Janine Benyus' introduction to Biomimicry. How does a peacock feather inform new display screens? How do we use mother nature's polymer architecture to think about new materials?
About Janine Benyus
Janine Benyus is a biologist, innovation consultant, and author of six books, including Biomimicry: Innovation Inspired by Nature. Benyus founded the Biomimicry Institute, a non-profit organization that promotes the study and imitation of nature's efficient designs, to be used to create sustainable technologies. She is also a principal and co-founder of the Biomimicry Guild, an innovation consultancy that helps Fortune 500 companies create sustainable products, processes, and policies based on nature's principles.
The Designers Accord is a global coalition of designers, educators, and business leaders working together to create positive environmental and social impact. Adopters of the Designers Accord commit to five guidelines that provide collective and individual ways to integrate sustainability into design. The Designers Accord provides a participatory platform with online and offline manifestations so that members have access to a community of peers who share methodologies, resources, and experiences around environmental and social issues in design.