ZIIIRO has come up with yet another way to represent time in a circle, as in the tried-and-true analog clock design, with their second pair of watches, the "Aurora" and the "Orbit":
What we are experimenting on Aurora is to reduce both swirls into a single element without taking away any functionality from the watch. Hour indicator which is on the bottom layer uses a 100% to 0% blue gradient and the Minute indicator uses a 100% to 0% yellow gradient. Overlapping both layers create a color mixing result thus producing an ever changing clock face color! It allows the user to learn a new way of interpreting time by understanding mixture of different colors.
The Orbit is inspired by space and solar system. We want to build ZIIIRO as the 'Solar system of time' and therefore the hour and minute orbits around the parent star ZIIIRO. Colored orb represents the Hour and white orb shows the minute on Orbit. And most importantly, all these models are interchangeable with each other! All the watches in the rubber bracelet series: Gravity, Aurora and Orbit.
In particular, the "Aurora" (above), which represents chronos as chroma—i.e. time as a color gradient—is an interesting way to express the cyclic nature of temporality.