Jawbone announced plans for their newest product in a line of mobile accessories that includes a bluetooth headset and the Jambox portable speaker. UP by Jawbone is a new kind of power band, part functional jewelry part life monitor, the wristband monitors your movement, sleep patterns and nutrition to help you live a healthier life. A mobile app analyzes the activity and an open platform motivates you with personal and social recommendations tailored to your goals.
As Yves Behar, Chief Designer and founder of fuseproject, explains, "UP is part app on your phone, and part cool sensing band on your wrist. UP tracks movement, sleep and nutrition. What do I get in return for wearing the tech-loaded and colorful band? Suggestions and realistic challenges to help me improve, and get family and friends to do it with me. We're UP for it...Are you?"