Yep, that's verbatim; the crack copywriters at the Museum of Modern Art's marketing team (who aren't the only unsung heroes at the Midtown institution) sure know how to write 'em. But this call for submissions isn't about remaining hidden behind the scenes:In a fresh initiative to discover and showcase the creative exploration and innovation happening today in New York City, the MoMA Design Store is initiating an outreach specifically to product designers living and working in the five boroughs of New York City. The goal is to make available the work of approximately 75 designers in a MoMA-exclusive product collection to be launched in 2013. The product collection will be featured in all MoMA Design Store locations, and online at MoMAstore.org.

We can attest to the fact that the five boroughs are a wellspring for new design (some, of course, more so than the others), but we're not too proud to acknowledge that the MoMA Store is perhaps the premier venue for design objects, and we're excited to see what designers come up with.

To extend this opportunity to as many eligible candidates as possible, the MoMA Design Store has developed an OPEN CALL submission process. Designer and product selection will take into account innovative use of material and/or production methods; relevance to contemporary design and emerging design in NYC; connection to local or domestic manufacturing capabilities; product exclusivity; and, adherence to all federal, state and municipal rules, regulations, standards, and executive orders.

MoMA is accepting entries until June 30, 2012. Download the full brief (PDF) for more information.