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Omega's Olympic Electronic Starting Pistol Redesign
Where electronic and integrated timekeeping is not available, a crew of timekeepers is positioned at the finish line and presses a start button on their stopwatch at the sight of either smoke where the starter is using a pistol with explosive caps or a light in the front of the pistol if something like this omega were eto be used.
There is no visual tradition here, its practical purpose and application.
... not to mention it looks like a price scanner. if you are forcing yourself to pay for a superfluous item for the sake of retaining some sort of visual tradition, at least structure the form factor so that it relates to what has been used before.