Over the next few weeks we will be highlighting award-winning projects and ideas from this year's Core77 Design Awards 2012! For full details on the project, jury commenting and more information about the awards program, go to Core77DesignAwards.com

Designers: Jacky Kaho Ling, David Dong-Hee Suh

Category: Packaging

Award: Professional Winner

The NuBone Supplements Packaging is designed with the user experience in mind to improve the visual and data communication between the consumer, product and its users. The new fitted packaging is plastic free, recyclable, and enriches the product selection process.

How did you learn that you had been recognized by the jury? We learn that we had been awarded the prize by the jury while we were watching the live-broadcast on the announcement day.

What's the latest news or development with your project? Our project, NuBone, in addition to the Core77 Design Award it has also been recognized by the Dieline Packaging Competition as a Best Packaging Award under Pet category. We are currently looking for partners to incorporate the winning package design for dog nutrition products in the market.

What is one quick anecdote about your project? We had done numerous consumer validation tests as part of the design process. During the tests, we had noticed that consumers tend to gravitate toward our package first among the many product on the shelves. The result of these observations strongly convinced us of NuBone's potential to improve user-product interaction.

What was an "a-ha" moment from this project? We were both surprised by the low value that the packaging of dog nutritional bones were perceived among other pet products. We realized that there would be a huge potential to improve, and increase its value through the design of its packaging.We wanted the bone to speak for itself of its ingredients and flavors. Intrigued by the bone's relationship with its source, we have put together visually the bone alongside of the raw ingredients (i.e. in meats, poultry, and fish), and then everything just clicked for us. The meat and the drumstick were extremely communicated our message seamlessly. We then applied the same concept to rest of the flavors.