"A common trap for design thinking is searching for perfect designs�the belief that there is a single right answer to a given problem, and a designer should be able to realize it given enough time. [...] You have to know the realities of the competitive and financial plan your team is working from, and adjust the goals of your design work to match them. On most Web schedules, it's critical that design energy is prioritized and focused.
Scott Berkun's Essays - Real life advice you can use as a designer
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