Everyone loves to back a winner. Eone Time brought the Bradley Timepiece to Kickstarter and the people of Kickstarter backed it to the moon and, uh, back. This slick watch was developed by Hyungsoo Kim, inspired by the surprisingly limited watch options for people with impaired vision and aided by simple design sense.
The Bradley Timepiece is made from machined titanium and powered by a Swiss crystal mechanism, but the brilliant point is the face. Two slightly exposed ball bearings representing the minute and hour hands are pulled around tracks by strong internal magnets which keep them in time and secure. Numerical positions are marked in relief, 12 is a bold triangle and quarter hours are textured to distinguish them from minor increments. As a result, you can tell time with a brief brush of the fingers.
Proof of concept
To improve on the often large, loud, delicate or unwieldy watches already attempting to fill this niche, a wide range of sighted and sight-impaired users were consulted throughout the development process. The result is an unassuming but contemporary looking watch with a cool low profile that's easy to interpret even by feel.
If solid design, appropriate technology and novelty aren't enough to grab you, the story behind the name might. The Bradley is named for the company's unofficial spokesman, the unstoppable badass Lt. Brad Snyder, a veteran who lost his sight to an IED while working as a bomb diffuser in Afghanistan. Even with the major life change, Brad resolved to maintain his positive attitude and active lifestyle. He has gone on to win two gold medals and one silver in swimming at the 2012 Paralympics in London, despite having no swimming training prior to his injury. In short, he's the kind of guy who deserves stuff named after him... Especially if that stuff is tough as nails and gets the job done.
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