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India, China and Brand America

By Niti Bhan - July 1, 2005

in Object Culture

Just came across a very interesting post analysing the future of American Brands, with a focus on Lenovo. It builds on my previous post on Haier's bid for Maytag. Here's a titbit,

Consider this. China has expertise manufacturing anything from safety pins to digital cameras. Many of the companies make profits making these items for various brands, which gives them decent cash in hand (even if they dont have, they could raise money). What if, they bid for an American brand like Lenovo did? What if many American brands actually end up being Chinese? (This is somewhat similar to how many of Americans current brands like Honda, Sony and some real American icons are Japanese.) Is this the Chinese takeover of American brands?

Invasion of the brand snatchers?

o

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India, China and Brand America

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