For every name-brand designer cranking out well-known, mass-produced products, there's an army of unknown designers quietly producing excellent work that most of us will never see. While not as sexy as a gadget that sells 50 million units, projects like visual identity and branding are often the bread-and-butter of many a designer and firm.
Like this beautiful laser-etched book enclosure. Designed by the UK's NB Studio, it's part of a branding campaign's assets for Park House, a fee-yancy mixed-use building in London.
"The building embraces retail, prime office space and residential accommodation, and our task was to establish a distinctive and flexible identity for all marketing activity," writes NB Studio. "The graphic circles echo the building's form, and provide a sophisticated motif, which is flexible enough for all purposes."
(I thought the same as you when I first saw it: "Is that thing solid oak?" I did some digging to find the manufacturer, and it ain't—it's oak veneer over MDF.)