I have to be honest—I wasn't going to say anything to you, but now I feel I must. It's not that your gift-giving skills are bad—I know that you've faithfully perused both our 2014 Gift Guide and the offerings at Hand-Eye Supply—it's that your gift-wrapping skills suck.
That's why everyone looks disappointed when you bring them a gift; the way you've wrapped it is so conventional, so pedestrian, so blah, and you use too much tape. So here I'm going to show you how they do it in Japanese department stores. They rig up little slots at the corners so the gift-opener can get some purchase with a fingernail, and they only use a single piece of tape on the entire package. Sure they might offset the tape savings by wasting a little more paper, but this is the holidays, buddy, not a goddamn Greenpeace mission.
Now step up your game. You can thank me later.