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Coca Cola M5 "Video Short Stories"

By Carl Alviani - November 15, 2005

in Object Culture

As part of the media blitz pushing their new "M5" bottles, Coca-Cola has put together this, a collection of "Video Short Stories" (i.e. music videos) pairing five bands with five motion graphics firms from different continents.

Brazilian studio Lobo does a great job with stop-motion self-assembling toy robots trundling around to The Flaming Lips, and The Designer's Republic comes up with a pretty but bloodless entry set to a similarly thin track by Citizen Bird. MK12's interpretation of Guided By Voices is stunning, with a gorgeous blend of green-screen shots and super-flat CG. Check out the "Making Of" reel that goes with it: it's probably better than the video itself.

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