Kraft is accepting ideas under this policy for new products, packaging, and business processes/systems only. We are most interested in ideas that are more than a concept, in particular new products & packages that are ready to be brought to market (or can be brought to market quickly). Although we very much appreciate: recipes, entertainment ideas, ideas for line extensions for existing Kraft products or packages, ideas for advertising/promotions and the like, such ideas fall outside the scope of this policy--and thus will not be reviewed by our Innovations Team or considered for compensation.
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