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Consumer Electronics

The MicFlip: Reversible USB and Micro USB for Better Last-Mile Ergonomics

This small, simple innovation will collectively save us all millions of seconds

By Rain Noe - July 14, 2015

You have a beautifully-designed phone/camera/gadget/etc., and a beautifully-designed computer to plug it into for charging. But every time you grab the cable, you first have to spend a second squinting at it to figure out which side is up—on both ends. You have a fifty-fifty chance of getting it wrong every time, which hardly seems like an elegant design solution.

Accessories manufacturer WinnerGear agrees. That's why they developed the MicFlip, which they're billing as the world's first reversible-USB-to-Micro-USB cable. (Yes, on both sides.) They've taken the added step of making the cable a bit more durable than your average Best Buy offering and wrapped it in nylon braiding.

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The response has been tremendous: After launching an IndieGogo campaign last week to muster up the scratch for tooling, the project hit its target within a day, and in a matter of days shot past 500% funding. Yesterday morning the development team announced that they've accelerated their manufacturing timeline, expecting to have their factory on-line within two weeks from now, and anticipate they'll start shipping next month.

The $10 Early Birds are unsurprisingly all gone, but those willing to part with $15 can still get in on the campaign. At press time there was 25 days left.

Rain Noe

Rain Noe is a writer and industrial designer based in New York City.

2 Comments

Tony MacDonald MacDonald

3 years ago

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DO NOT BUY FROM THIS COMPANY, THEY WILL RIP YOU OFF!
I ordered my cables in September, got lied to several times about it shipping or that they would ship again. Then they just started ignoring them. I have reported them to indiegogo and I am in the process of reporting them to the appropriate authorities.

I strongly urge Amazon to remove this product! Look me up, I have reviewed a bunch of items on Amazon.
And to the staff at WinnerGear, all you need to do is fulfill my order and we are good. For a refresher, here is my Order#13487537
Do the right thing!

!Report as spam
Igor Zemskov

3 years ago

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I believe these guys did the same thing in October of last year, I received mine and it works great! http://belaycords.com/

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