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Mercedes-Benz Pick-Up Trucks are On the Way
(best-selling pickup truck owner comment disclaimer)
Mercedes is known as a luxury brand here and that's true around the world as well. But what they aren't known for in the states is how resilient they are in harsh conditions. Their commercial products are used all around the world because of how well they're built. Anecdotally, Top Gear found that the Mercedes G Wagon rated much better in off road capability than it's Land Rover competitor. Don't forget they also created this thing https://www.youtube.com/watch?v=QaNk116b2kw
Mercedes and Nissan co developed this truck, it's a replacement for the old titan based frontier/navara. Its interesting that Mercedes would even want a pickup, maybe some of the g wagon owners want one? Either way having a truck that size with a twin turbo v8 would be pretty sweet.
Ordered the V6 3.0 diesel.
If you question Mercedes ability to make pick-up trucks that can last, know that Mercedes makes one of the best commercial vehicles heavy duty trucks.
On first glance, it looks like a truck for someone who want a truck, not for someone that needs a truck. The bed appears too small for anything useful and the passenger compartment looks small, uncomfortable, and cramped as well.
Reading a little more about this concept its based on the Nissan Navara, or Frontier in the USA. The European models are built in Barcelona (thus the 'Navarre' name). Fully loaded a Frontier goes for about $32K. Its a competitor with a Toyota Tacoma, or Chevy Colorado.
Be careful the Lexus might have a Dakar sticker on it - ha-ha
I can understand their reticence to bring the new truck here. In the US, Mercedes is purely a luxury car brand, and isn't known for their trucks. In other parts of the world however, Mercedes trucks are far more prevalent, and they're considered a full-line brand. Just Google "Unimog" or check out the many pickup versions of their G-Wagen SUVs. For the same reason, Mercedes will not bring any of their smaller, cheaper cars to the US. It allows them to maintain the luxury brand image.
Intriguing. The air vents are just so gaudy. Don't know what to look at in that dashboard. Shiny stuff everywhere.
a) The size of the current market for this segment is big enough to test its potential with this brand b) Daimler wants M-B to expand their product lineup and thus build the brand image to better compete with Volkswagen. Maybe both.
I want one! If M-B makes a pickup you know it will be First Class. Perfect for us non-contractor no farming urbanites! Let's hope they do an AMG version. 😀
Brand killer to me. That said, they have always had a strong commercial line, unlike say BMW, so I can't say it's totally out of left field for them to go down this road.
Pick up extinct? It only holds the top 3 best selling vehicle spots.