Serena Williams recently stepped onto the US Open court wearing the much anticipated "The Queen Collection", designed in a three-way collaboration between Virgil Abloh for Off-White, NikeCourt and the tennis star herself. Abloh has gained quite some traction lately, especially due to last year's successful "The Ten" collaboration with Nike. The designer is hardly new to collaboration, in fact, he champions it, pairing up with anyone and everyone to bring new or reworked ideas to the table—including an IKEA collaboration that has yet to release. By this point, Abloh's collaborations aren't surprising, but what continuously makes them intriguing is the level of execution and cohesiveness he brings to every collaboration.
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To bring this particular collection to life, a body form that mimics Williams' body to explore material and silhouette options was created. Once a few main design options were chosen by Abloh and NikeCourt's design team, the body form was flown to Williams in California so she could select final design details. The tutu looks like a lot of fabric to play tennis in, but Williams won her match, so clearly it didn't get in her way.
Air Max 97s
NikeCourt Flare 2 PE
The tutu worn in the other day's match is certainly a standout piece, but the most notable items in "The Queen" collection are the variety of new sneaker offerings. Many of them, especially the Mid Blazers and Air Max 97s (pictured above), draw heavy inspiration from Abloh and Nike's "The Ten" collection while still feeling fresh, excitingly feminine and powerful all wrapped in one. A new addition to Virgil's growing sneaker silhouette list for Nike is the NikeCourt Flare 2 PE (in two colorways), which includes a built-in sock, a glitter finish around the heel and Abloh's Off-White logo. With the humidity we're experiencing her in New York, I can't help but wonder how to wash that built-in sock...
NikeCourt Flare 2 PE
Before Nike released their 1 Reimagined collection designed for women, by women, it felt like they were losing touch with their female audience. Most of the exciting releases had only been in men's sizing, which cuts off an entire market eager to collect the companies' most sought after sneakers. So, even though I have no desire to wear an asymmetrical tutu, the announcement of "The Queen" collection brings me joy because it's yet another sneaker-focused collection from Nike that embodies classically feminine details and CMF, but this time it's done in an even more powerful way, for one of the most powerful female athletes in history.
Emily is the Content Marketing Manager of Autodesk Fusion 360 where she focuses on shaping the overall Fusion 360 content strategy, including the Fusion 360 blog and social media directions. Prior to Autodesk, Emily was the DMTV Content Coordinator at Design Milk, the Business Editor at HYPEBEAST and an Editor at Core77. During her time at Core77, she also served as co-chair of the 2018 & 2019 Core77 Conferences.