The conference Changing the Change is about the role and results of design research in the transition towards sustainability. It will be held in Torino, Italy, 10 to 12 July 2008, in the framework of Torino World Design Capital, 2008.
The conference, which is chaired by Ezio Manzini, "seeks to make a significant contribution to a necessary transformation that involves changing the direction of current changes toward a sustainable future", and "specifically intends to outline the state-of-the-art of design research in terms of visions, proposals and tools with which design can actively and positively take part in the wider social learning process that will have to take place."
Mark Vanderbeeken is a senior partner at Experientia, an international experience design consultancy, based in Turin, Italy. He is also the author of the successful experience design blog Putting People First. Mark is a specialist in visioning, identity development and strategic communications and worked in Italy, Denmark, the USA and Belgium. He was communications manager of Interaction Design Institute Ivrea, European communications coordinator for the World Wide Fund for Nature (or WWF), marketing director of Gwathmey Siegel & Associates Architects (USA) and chief press officer of Antwerp 93, Cultural Capital of Europe (Belgium).