Fiction Kitchen was a Student Notable in the Visual Communication category of the 2019 Core77 Design Awards. The 2020 Core77 Design Awards will be launching in just over a month on January 7th! Stay tuned for more details.
Food is an experience, but for so many urban young professionals it's become a transaction—long hours, lack of experience cooking, and the accessibility of food-at-our-fingertips, as a result, have led to the creation of mail-order meal kits. Turns out, the kits may have been a fad: people have begun to recognize that buying their ingredients may be easier and more affordable to do separately (and can still be done online), and that the kit packaging is unappealingly waste-heavy.
However, the meal kit idea is still incredibly effective as a quick way to become familiar with interesting ingredients in meal form. And, specific to this demographic, it could instead be a more effective way of entertaining. One group of designers at ArtCenter College of Design realized it may make most sense to turn the whole food-meets-fun experience up a notch further for hosting, versus solo dining. The team conceived of Fiction Kitchen, a meal experience inspired by culinary moments in movies and on TV. Imagine, you get to eat the homemade version of your favorite film food moment! Now that makes for a good dinner party.
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Because the gestalt power of food lies beyond just its ingredients, the communal emphasis of Fiction Kitchen's messaging, as well as its branding and packaging design, offers the project further longevity. Not only does the kit yield a home-cooked meal, it also creates an experience for long-lasting memories and builds community through shared palettes and shared cultural or artistic tastes.
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One of Fiction Kitchen's most important distinguishing concept factors is its packaging: it's made from recyclable, food-grade paper materials including kraft paper and natural freeze paper. Its design also incorporates paper pulp, a 100% post-industrial raw material that produces zero wastewater and zero manufacturing waste.
With its mixture of food, film and fun, perhaps Fiction Kitchen as an idea could herald the new horizon for meal kits, and dining experiences in general. Let us remain unsurprised when, in the future, the arts and the culinary arts are fully entwined. Bon appétit, cinephiles!
Read more about the Fiction Kitchen meal kit on our Core77 Design Awards site of 2019 honorees
The 2020 Core77 Design Awards will be launching in just over a month on January 7th! Sign up for our newsletter on the Core77 homepage to stay up to date on awards deadlines.