On Monday, the Global Make-a-Thon baton passed to IDEO New York. We explored our identity in three ways: as a language, as handwritten and as 'four things.'
Working in generative teams we ideated around our brand as a verb, "to IDEO," as a 3-dimensional cube, as four musical notes, and as Post-it note art. We were inspired by everything from nature to Instagram to slot machines.
Check out New York's concepts on our Six Themes Tumblr site.
Brand New IDEO centers on a 24-hour global Make-a-Thon taking place on Monday, March 25th in IDEO's eleven offices around the world, starting in Tokyo and ending in San Francisco.
Brand New IDEO:
» Preview with Michael Hendrix and Paul Bennett in Conversation
» Opening Remarks by Michael Hendrix
» Tokyo: Robots, Cherry Blossoms & Bento Boxes
» Singapore: Origami & Experiments with 3D
» Mumbai: Minimum Viable Logo & Windows on the World
» Shanghai: Morning Exercise, Jump Rope and Calligraphy
» Munich: Personalize, Simply and Move
» London: The Grid Grows
» Boston: Crafting and Prototyping with Wood, Dye & Cornstarch
» New York: Exploring Music, Verbs and Cubes
» Chicago: Sketching Sine Waves to R&B
» San Francisco Bay: Build to Think, Dive Into Abstraction, and Embrace the Infinite Grid
» What We Learned and What's Next