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As Time Magazine put it, [William McDonough's work] is grounded in a unified philosophy that - in demonstrable and practical ways - is changing the design of the world." And Forbes calls McDonough, the co-founder of the Cradle-to-Cradle methodology and designer of Herman Miller's GreenHouse facility, among other things, "a sustainable design visionary."

For McDonough's next act he has formed the Green Products Innovation Institute, a California-based nonprofit dedicated to reforming manufacturing for the better:

Rather than focusing on how industry can become "less bad," the GPII is set up to be a resource for those who aspire to do "more good". We promote an innovation-oriented model for eliminating toxic chemicals and other negative environmental impacts. The GPII prescribes a set of design principles, based on the laws of nature, to help businesses create products that are safe for people and the environment. This rethinking of how we design, manufacture, use and reuse materials will spur a new era of innovation, simultaneously driving economic, ecological and social prosperity.

Read more about the GPII here.

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