
Looks like a rendering, but gosh I hope this is real: Polish design firm Ah&Oh's package design for Babees Pure Organic Honey is both cute and eye-catching. And its mission, like honey, is wholesome: "Through this project," the firm explains, "we tried to encourage kids to reach for honey instead of refined sugar."

via the dieline
Comments
I'm not really sure I want "Rape Honey". If that's the healthier alternative, I may just stick with my processed sweeteners.
"Rape Honey"...I'd rather the kids go for sugar.
What exactly is rape honey?
A nod to Ministry?
ah, I think "rape honey" needs some PR work before it goes to market.
Neat, but "rape honey" doesn't really seem that wholesome. Did you not notice that it says rape honey? Maybe that means pure in polish? but "babees" sounds like a play on "babys" which just confuses me more. How would one use rape honey anyway? Never mind.
I'm sorry.......rape honey? Am I missing something??
Obviously there's no stigma in the EU against labeling things what they properly are [e.g. - rape(seed) = canola] but the thing that concerns me is the name is clearly a play on "babies" which might cause confusion as every jar of honey I've ever picked up bears a warning against feeding it to infants (due to threat of botulism). Very nice otherwise, though.
consensual honey would have been a better marketing angle
Awesome ... lovely :)
Rape honey probably comes from the same plant as the Rape seed: Brassica napus. Google could easily tell you that. It's just like clover honey, but from a different plant.