Core77

Congrats to NIIMI (Takuya Niimi and Yuki Niimi) for grabbing the Gold Prize Muji Award with their Towel With Further Options design.

This bath towel moves your mind toward further uses of the product. Towels take every day dirt and gradually become damaged. In accordance with such changes, you can downsize the towel with "further options" from a bath towel to a bath mat, and then to a floor cloth and dust cloth. The towel has a vertical and horizontal textured surface that does not produce pile-fabric waste when cut with scissors. The lines act as a marker for cutting and form square modules that let you imagine other uses, encouraging you to re-use it.

View all winning entries here.