Core77

CCS design student Andrew Kim, who got a tremendous response to his square Coke bottle design concept (213 comments and counting on our entry alone) is it again, with at least two strong design concepts that have caught our eye in the past month.

The first is his HTC 1 cell phone concept, a personal project of his. Remember a few months ago when some journalist idiot wrote that the iPhone had reached the limits of industrial design? Like I said back then, comments like that show a real lack of imagination, and Kim's concept here is proof. This could easily have come out of Cupertino as an iPhone successor, yet the design is markedly different in the details.

One physical feature we love is the built-in kickstand, which along with software enables the phone to truly become a desktop alarm clock. Speaking of software, another thing we like about this concept is that Kim recognizes the softwware cannot be divorced from the hardware, so in addition to sweating the physical design, he's put a lot of thought into creating "a harmonized hardware and software design." Click here to check it all out.

A student project of his that caught our eye is the amusing Google Vitamins, which seeks to solve the confusing package designs inflicted on us by most vitamin manufacturers. And again, Kim goes beyond merely designing the package, also taking into account how users would actually order them (sign in to Google Vitamin!) and be reminded of when to take them via cell phone apps.

Overall, we're quite impressed at Kim's holistic and thorough approach to product design. As with the Coke bottle project, he thinks through a lot more than just the physical object that sits on the shelf. Check out his personal site detailing the designs above, and more, here.