Core77

Apple just busted out with those shiny new aluminum iMacs and everyone's talking. iPhone? What's that? There's even this interesting piece comparing Apple's product design evolution to that of Audi's automotive design course of creative action--you can't deny the similarities when they're side by side. The combination of materials, form, and visual weight are so harmonious between the two, it almost makes you want to mount an iMac onto the dashboard of your Audi.

If it really was the case that the design style of a brand like Audi influenced the design of the iMac, maybe, in a similar way to the evolution of the TT, we could expect to see further 3D form development of the iMac in future generations. Audi's design style has become more organic and sinewy of late, moving to less rigid, more fluid forms. Perhaps, when simplicity is exhausted as a design style, Apple may follow Audi down the road even further to a place where machines are elegently sculpted objects and possessing something is just as important as using it.