For his final project at the Royal College of Art's Innovation Design Engineering program, Hannes Harms wonders, "What if there was a way to make food information more visual and track all of our intake? What if there was a way to embed data directly in food?"

His answer: "NutriSmart," a which essentially entails replacing food barcodes with RFIDs, where data—regarding provenance, nutrition, preparation, etc., not to mention allergy information—can be tracked from farm to table.

Video after the jump:
It's definitely an interesting project, but I wonder how scalable it is: RFID has been at the threshold of mainstream augmented reality for years now without a major breakthrough.



Comments
Interesting but a little off-trend I would suggest. Globally, food seems to be heading down the authenticity route - anti-digitalized, local grown, real experiences. Nicely executed, but a little off the mark I think.
what if the food is prepared at home? how would a cup of flower be able to be measured/embedded with the edible chip in order to be added to the total nutritional value of the meal?
This can easily be done with digestible RFID tags. They're incredibly small and can be embedded in foods as a non-consequence method of tagging what food is. Of course, you would need to either ensure that the entire quantity is eaten or that a manual method is incorporated to track how much was actually consumed. Then of course, you need to get people past the "What else do you know about me?" and "The Man is putting strange things in my food" mindsets.