So here's a rather painful video of musician and Director of Creative Innovation at Intel will.i.am sharing his thoughts on logo design. Watch... if you dare:
Michael Bierut surmises that he lost a bet, but it turns out that it's kind of a real thing: apparently Mr., um, am is involved in a 20-week Wall Street Journal initiative in which startups are competing for the title Startup of the Year with the guidance of several well-known entrepreneurs. The entire process, which kicked off about five weeks ago, will ultimately be chronicled in a documentary; the call for entries (for which the deadline was back in April) notes that the startups must have less than $10 million in revenue and have a proof-of-concept or prototype to qualify.
In the meantime, WSJ has been turning out weekly 'episodes' and updates in near-real-time, as well as clips featuring both the competitors and their mentors, including a recent batch of short advice pieces some of the 44 mentors. They run the gamut from Autodesk's Carl Bass to Tim and Nina Zagat of restaurant guide fame—aside from will.i.am, MC Hammer is perhaps the furthest afield—and this being the Wall Street Journal, they do have the likes of Peter Diamandis, Naveen Jain and Sir Richard Branson on board. Here's the latter sharing the story behind the brand name:
Yet the content, for the most part, is rather discursive, if not entirely disjointed: the microsite is opaque and much of the content is quite dry. Moreover, I wasn't compelled to make an effort to search for what strikes me as a sorely lacking narrative strand, and the experimental scattershot of one- to two-minute clips don't do much for me—frankly, I'd rather see a finished doc than this "unfolding in real-time" drivel.
will.i.am's risible advice aside, "WSJ Startup of the Year" ain't exactly the next viral hit.