Whether through analytics or immersive ethnographic research, there are many ways designers infuse their work with rigorous research, ultimately leading to proposals that are aligned with their contexts. We asked for "projects or products that predominantly utilize design research and strategy," and received many entries including brand strategies, child engagement strategies and civic approaches to town planning.
Dr. Melis Senova, Founder & Director of Strategy & Design, Huddle Design led the jury as Captain. She was joined by Marcel Zwiers, Co-Founder and Creative Director, 31Volts, Harold G. Nelson, Visiting Scholar, University of Montana, School of Computer Science, Hugh Evans, CEO and Co-Founder, FromHereOn and Dr. Yoko Akama, Senior Lecturer in Communication Design, RMIT University. Overall the team was impressed by many of the projects which proposed total solutions, not stopping at research but rather allowing the information they gleaned to inform and even change their design strategies.
Say hello to the Winners, Runners-Up, and Notables of the 2015 Core77 Design Awards in the Strategy & Research category.
Strategy & Research Professional Honorees
Strategy & Research Student Honorees