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A reader suggests an alternate view of the field of Industrial Design with:

Designers are the whores of Society

Designers are the whores of society. They want too much and appropriate fundamental developments in other professions as their own. This only dilutes a designer's position as an originator and innovator of ideas and concepts-- a designer has nothing left to call his/her own.

As an example there is the case of the automobile: while most stylists would like to feel very happy about their creations, it is very true that it is ONLY because of inherent developments in the fields of manufacturing and engineering design including, of course, CAD/CAM and all that, that their creations are seen as marketable products. It is not the success of the Stylist. It is the success of people in less glamorous professions-- mechanical design/computer science!

One can spot a product designed on an Alias surface modeller a mile away. Technology does shape a designer's thinking: and technology is given on a plate to us by other professions.

Vinodh Kumar M
March 15, 1995

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