Heinz finally rolls out new Ketchup Packet Design

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  Rich Pinto

  11 years ago

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  Kevin is spot on. Yes the packaging probably has more of an environmental footprint than the older foil pack. However, because it holds so much more (and I dont know anyone who uses a single packet) the overall footprint is probably smaller. It would have been more groundbreaking if the packet was made of a single material, rather than the union of metal and plastic it has now become.

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  Kevin

  11 years ago

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  I was surprised to get these at Chik Fil A the other day. Each one is the same as 3 packets, which may not be evident. It's a little hard to open, but that could be a good thing, preventing them from becoming tiny gooey ketchup bombs. Also, this could be easily fixed as time goes on. Either way, it's better than opening, squeezing, and discarding 3 foil packets.

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  jerad

  11 years ago

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  @bill traynor
  actually u can squeeze some out and then open the other side and use the rest for dipping so you can squeeze AND dip

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  Bill Traynor

  11 years ago

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  and who was involved in the naming of the package? it should be Dip or Squeeze NOT Dip & Squeeze. Is this like suck and blow.....can't do both at the same time??Must have been marketing!

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  matt

  11 years ago

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  Whataburger was doing this years ago.

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  Scott

  11 years ago

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  It's a poor practical design. I used it at chikfila and it's nearly impossible to open the thing to squeeze it! I can't imagine it's cheaper to produce either, but maybe so.

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  StareClips.com

  11 years ago

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  I think it's a really great design. For those who prefer dippable containers such as BBQ packets from most fast food chains, it's now finally an option for ketchup. For those who want the old fashioned design and like to squirt the ketchup on their fries or elsewhere, that option is still intact.
  
  Of course, why did it take THIS LONG to start rolling out this design that they came up with SO LONG ago?

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  dan

  11 years ago

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  that is so cool

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  Garrison Everest

  11 years ago

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  I like it. I think it reinforces the brand we all know and love.

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