On Monday, IDEO Munich took the Global Make-a-Thon baton and made a video to convey several early concepts.
Three early concept themes in Munich:
1.) Simplification: How might we reduce the IDEO brand to its essence? What would our logo look like in one of these iPhone logo quizzes? This concept concentrates not on the squares but on the spaces between them, the "glue" between the elements, the "in-between" or the "plus" of IDEO. Because this is what IDEO is about: the multitude of disciplines united under one roof, the T-shapedness of our people, and the positive "plus" our work delivers to clients.
2.) Moving Cube: This idea is based on the logo being a solid block of cubes, moving up and down or rotating like a Rubik's cube. It constantly changes and adapts. The moving boxes that only slide in one direction cast shadows of different lengths... these very characteristic 45 degree blocks can be used as key visual throughout the brand design.
3.) Personalize Before Giving: The grid system and the interplay of parts build a strong commonality with the use of Type and its spacing. Using natural unfinished papers with a subtle texture, the IDEO logo can be either stamped with a black foil or left blank to remove the texture of the paper and leave a perfectly smooth finish.
Check out Munich's concepts on our Six Themes Tumblr site.