On Monday, the Global Make-a-Thon baton passed to IDEO New York. We explored our identity in three ways: as a language, as handwritten and as 'four things.'
Working in generative teams we ideated around our brand as a verb, "to IDEO," as a 3-dimensional cube, as four musical notes, and as Post-it note art. We were inspired by everything from nature to Instagram to slot machines.
IDEO has roots dating back to 1978. Today, IDEO is an award winning global design and innovation consultancy. We create positive impact through design by taking a human-centered approach to helping organizations in the public and private sectors innovate, grow, and bring to market new ideas. We partner with leaders and change agents to identify new market opportunities, add value, and solve meaningful problems. We design and launch innovative products, services, ventures, and brands by combining business acumen with human-centered market insights. We help organizations to build the capabilities required to sustain innovation.